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Breastfeeding: A key to sustainable development

Breastfeeding Awareness Week

This year’s theme celebrates the link between breastfeeding and the Sustainable Development Goals (SDGs) committed to by world leaders to end poverty, protect the planet and ensure prosperity by 2030.

“The week allows us to promote the benefits of long term breastfeeding for mothers and their babies, in particular their wellbeing and the cost-savings that add to sustainable development” says Waikato DHB Health Improvement Advisor, Jo Cottrell.

“Each year we promote breastfeeding with a focus on the theme.  We also encourage all mums, friends and whanau to attend their local ‘Big Latch On’ event that celebrates breastfeeding and the value of sharing stories and supporting each other.”

‘Big Latch On’ events are also part of World Breastfeeding Week internationally.  These events see women ‘latch on’ their babies for one minute at 10.30am on either Friday 5 or Saturday 6 August.

The aim is to set a new record each year to promote breastfeeding in public places and encourage women to form support networks.

There are over 18 ‘Big Latch On’ events registered throughout the Waikato.

One event being held is at Fairfield High School Marae on Friday 5 August, from 10am, supported by Te Puna Oranga (Māori Health), with morning tea and prize draws.

Another will be held at Waikato Hospital, Ward E2 lounge, Elizabeth Rothwell Building for new mums and breastfeeding staff on Friday 5 August from 10am.

For more information about ‘Big Latch On’ and to find a nearby event visit Waikato DHB World Breastfeeding Week & Big Latch On Waikato page.

Women who are unable to make it to a venue can take part online through the ‘I latched on’ breastfeeding selfie initiative.

Last year, the theme was ‘Breastfeeding at work, making it work’, and Waikato DHB continues to support and promote the benefits of breastfeeding in the workplace.

For more information visit World Breastfeeding Week & Big Latch on Waikato.

For media enquiries contact:

Jo Cottrell, Waikato DHB Health Improvement Advisor – Mobile: +64 (21) 2414367

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