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Recruitment costs reduced by 82 per cent

Waikato District Health Board members

Eight years ago Waikato District Health Board (DHB) paid more than $523,000 a year to advertise for staff. In the last financial year that figure had reduced by 82 per cent to $93,130, acting general manager Human Resources Greg Peploe told the board at its monthly meeting yesterday (26 November).

Greg Peploe

Greg Peploe

“The DHB continues to push for savings,” he said.

“Already this financial year the DHB comparable spend for recruitment advertising has reduced by a further $18,807.”

Of significance last month was the appointment of a general medicine physician to a role which had been advertised for nearly a year.

“The successful candidate is New Zealand trained, returning from working in the UK, to commence in February 2015.”

Waikato DHB does very little print advertising now “because it is not effective anymore.”

Instead it relies on its own website www.waikatodhb.health.nz/jobs where it sources 60 per cent of its successful candidates.

Four per cent come from Kiwihealthjobs which is New Zealand’s largest dedicated health job board owned by the 20 district health boards and NZ Blood Service.

Launched in 2011, it now regularly receives more than 40,000 visitors each month.

Recently it launched an advertising pilot for non-district health board organisations.

What started out as a relatively small site,has now become a leading brand for health sector opportunities.

“Six per cent of (our) successful candidates find out about the job through a friend or word of mouth,” said Mr Peploe.

“This is an important source for harder to reach candidates.”

All Waikato DHB positions are advertised on its website and feature on the DHB’s Facebook and Twitter feeds.


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